Web Analysis

Google Analytics 4 is the latest version of Google's popular web analytics service. It offers comprehensive tracking of user interactions across websites and apps. GA4 provides insights into user behavior, website performance, and conversion data. Its machine learning capabilities can predict future customer actions, and it allows for more customizable reports compared to its predecessor.

Ahrefs is primarily known for its capabilities in SEO and backlink analysis. It offers tools for site audit, keyword research, competitor analysis, and more. Ahrefs is particularly useful for understanding a website's link profile and for finding opportunities to improve search engine visibility and organic traffic.

Screaming Frog is a desktop program widely used for crawling website URLs to audit and analyze onsite SEO. It provides detailed information about broken links, page titles, meta data, and response codes. It's especially useful for larger sites, offering deep insights into website architecture and SEO issues.

The Meta Pixel is a piece of code for your website that allows you to measure, optimize, and build audiences for your ad campaigns on the Meta (formerly Facebook) platform. It tracks conversions from Meta ads, optimizes ads based on collected data, builds targeted audiences for future ads, and remarkets to qualified leads—people who have already taken some form of action on your website.